About WorkBetterNow

Andrew is the CEO of WorkBetterNow and co-founder along with his college roommate Rob Levin.

Born and raised in the New York City suburbs, Andrew began his professional career working on Wall Street. More recently, he has been a business consultant in Los Angeles for both the Small Business Development Center and the Goldman Sachs 10KSB Program, working with small businesses, startups, and entrepreneurs. He specializes in developing high-performing teams, mentoring leaders, and growing strong culture within the workplace.

Andrew is an avid poker player, having won a World Series of Poker bracelet. His background as a professional poker player propelled his business skills and plays a fundamental role in his entrepreneurial management.
Andrew currently lives in Los Angeles with his family, and you can still find him playing poker in his spare time.

Fun fact: Andrew has produced three movies for television starring Hollywood legends Emilio Estevez, Donald Sutherland, Willie Nelson, Kris Kristofferson, and others.

Rob co-founded WorkBetterNow in 2018 and currently serves as the chairman. He is also the managing member of the Oasis Strategy Group and CEO of RSL Media.

Previously, Rob was the founder and publisher of The New York Enterprise Report, a media company that served small and midsize businesses.

Having been nationally recognized for his small business leadership, Rob began his career as a “Big 6” CPA and has held senior positions in several entrepreneurial companies.
He earned his BS in accounting from the State University of New York at Albany and his MBA from the Anderson School of Management at UCLA.

Rob Levin is not just a business leader but also a passionate speaker, offering insights into reshaping the talent landscape, maximizing overseas talent, and emphasizing high-value work through delegation. He’s dedicated to helping small and midsize businesses work better, making it his mission to enhance their operations through effective talent strategies.

He lives in the Riverdale section of the Bronx with his wife, two kids, and their dog.
A big music fan, Rob has seen over 1,000 concerts and plays guitar.

Fun fact: In college, Rob produced concerts, including the Red Hot Chili Peppers, Bob Dylan, Elvis Costello, Meatloaf, and Fishbone.

Jessica was WBN’s first staff member back in 2018, working with Rob and Andrew to build WBN from the ground up, and she currently serves as the general manager.

For 14 years, before WBN, she helped other companies develop their processes and procedures, and she has helped countless virtual assistants develop their full potential and get things done. She was Rob’s executive assistant since 2014 before deciding to join the WBN adventure.

Jessica lives in San Salvador, El Salvador, with her husband, two kids, and her dog, Chewie, a wonderful Shih Tzu.
She is a big pop music fan who loves to dance.

Jessica was terrified of flying until she overcame the fear and flew on her own to attend WBN’s first leadership retreat in Costa Rica. Since then, she’s had the travel bug and wants to go everywhere.

Jeff brings nearly 25 years of marketing expertise and a decade of running his own successful agencies to help our clients drive revenue and achieve business growth. With a proven track record in direct marketing, branding, social media, and sports marketing, Jeff has collaborated with national brands at both large and small agencies, now applying this wealth of experience within the WorkBetterNow (WBN) model.

His entrepreneurial journey includes founding Havit Advertising, twice named one of the Inc. 5000 fastest-growing companies, where he worked with Fortune 500 companies like Comcast, Time Warner Cable, and AAA. He also co-founded Aquarius Sports & Entertainment, another Inc. 5000 honoree, collaborating with clients such as the NFL, the Pro Football Hall of Fame, and Choice Hotels. This diverse experience equips him with the strategic insight to deliver marketing solutions that align with business objectives.

At WBN, Jeff serves as a Fractional CMO, working alongside our team to create and implement marketing strategies that extend beyond traditional methods and address every aspect of your business. He specializes in helping organizations utilizing the Entrepreneurial Operating System (EOS) to set goals, hold leadership accountable, and drive sustainable growth, WBN operates on EOS, allowing for seamless alignment between our goals and strategies.

Raffi Yardemian is an executive-level sales leader and serial entrepreneur with over 25 years of experience in sales leadership across a wide range of industries, including Fortune 500 companies, growth-phase organizations, and PE/VC-backed firms. His extensive background spans both public and private companies, making him a highly skilled and versatile sales strategist.

As a pivotal member of the WorkBetterNow team, Raffi works on-site to implement a structured plan that outlines the necessary infrastructure, discipline, and accountability to cultivate a high-performance sales team. His goal is clear: to drive measurable sales growth through proven strategies that prioritize creating comprehensive sales plans, identifying ideal customers, and ultimately elevating sales performance to new heights.

Silvana started at WBN as Andrew’s executive assistant and progressed to become the company’s Technology Director.

Her experience includes senior executive Assistant roles in England for the past seven years, working for both startups and well-established organizations. She also worked as a data compliance officer for a royal charity and a data center.
Silvana relocated back to Cordoba, Argentina, during the COVID-19 pandemic, where she now lives with her family and pets.

She loves large and small DYI projects. She has renovated three houses and is now working on the fourth one, which will be her family’s home. Lover of the outdoors, she lives near the mountains and is always doing something outside.

Fun Fact: Before moving to London, Silvana worked for BMW as a motorcycle tour guide on all five continents, having completed the longest commercial motorcycle tour—125 days, 360 degrees—around South America.

Multilingual Marketing Strategist who specializes in Lifecycle and Growth Marketing. An enthusiastic and efficient problem solver who is always looking to implement systems to create seamless integrated workflows across all teams.

For the past four years, Gaby has been a digital nomad, moving to a new destination every three months, usually dictated by her passion for kitesurfing.

Denuar started his career in WBN as a success coach and then transitioned into his current role as a senior recruiting manager.

Previously, he served as a manager in the business process outsourcing industry. He focused on coaching and development by creating action plans that improved KPI in performance and revenue.

Denuar lives in San Pedro Sula, Honduras, with his young daughter and his dog Bacon.
As a nature lover, he enjoys mountain biking and motocross.
Fun fact: He crossed Honduras from coast to coast on his bicycle. During the trip, he became an expert in fixing flat tires.