3 Reasons Why Your Marketing Agency Needs To Hire Nearshore Talent

• July 21, 2023

As the owner of a marketing agency, one of the most important factors of your success is having a team of talented individuals who help you achieve your goals. And it’s getting more and more difficult to find talent that’s highly skilled, invested in your success, and fits within your budget.

If you’re searching for talent with diverse skills, excellent qualifications, and the level of motivation you need, consider hiring nearshore talent. They are experienced in a variety of industries and roles, have incredible benefits, and can be stress-free and quick to hire.

So, What is Nearshore Talent?

Nearshore talent refers to skilled professionals who work remotely for a company located in a nearby country.

Because they reside in a country with similar time zones and cultural backgrounds, it makes it easy to communicate, connect, and collaborate in real-time. Opening your search up to a larger market means you’ll have access to a wider range of skills and expertise, not to mention, hiring nearshore talent eliminates HR-related regulatory hurdles and reduces overhead costs.

Here are 3 main reasons your marketing agency should invest in nearshore talent:

Fit To Fill ManyRoles

Nearshore talent is highly skilled and has proven to be successful in a variety of business, marketing, and communication roles. Many marketing agencies are leveraging nearshore talent in roles such as assistant, project manager, accountant, digital marketer, and more.

Andrew Schenkel, Founder and CEO of Double Play Marketing and Sales employs three Nearshore Talent Professionals who work as marketing coordinators. He said working with them has been “fantastic.”

"There’s a level of trust now that we have as a team. Yes, they may be in another country, but they’re a true component of our organization, and that’s what’s made it so successful…They’ve become really a backbone within our business.

- Andrew Schenkel, Founder and CEO of Double Play Marketing and Sales

Incredible Benefits

Hiring nearshore talent can provide significant cost and time savings for your marketing agency. With the ability to communicate and collaborate in real-time, you can get more done and delight your clients. The ability to outsource projects and tasks to nearshore remote talent allows you to spend more time improving the client experience and growing your business.

One of the greatest benefits of nearshore talent is the affordability. All countries near the U.S. have a lower cost of living, which means you can get top-quality talent at a fraction of the cost.

Quick And Easy Hiring Process

You can try to find nearshore talent on your own using talent-sourcing tools such as LinkedIn, Indeed, and UpWork. Or you can take the burden off yourself and get help finding qualified, trustworthy workers by working with a company that specializes in connecting U.S. businesses with nearshore talent.

WorkBetterNow (WBN) provides pre-vetted, top-notch remote talent that’s hand-matched to your specific needs. We’ve fine-tuned the process of providing great talent based in Latin America that’s eager and enthusiastic to work for U.S. businesses. In fact, we trust in our talent so much that many of our own employees are from the same talent pool we offer to our clients. And to top it all off, our talent can often be hired and onboarded, hassle-free, in as little as two weeks.

"We started with one associate and now have four. WBN was able to source excellent candidates that were perfect for our company’s roles."

- Richard Shapiro, Founder and President of The Center For Client Retention

There’s never been a better time to consider opening up your business to the nearshore talent market. From lower costs to a diverse skill set, nearshore talent can help you achieve your business goals more effectively and efficiently.

Ready to begin? Schedule a free consultation with us!