If you’re running a small or midsize business (SMB), you know that every single hire counts. The right person in the right seat can make all the difference to your company’s success. But if you haven't noticed, finding that person right now is harder than ever.
We’ve been talking about the talent crisis for a while now, and it’s not really going anywhere. The gap between open positions and qualified candidates is widening, and for SMBs, this is a real challenge. Big companies can throw money at the problem, but what about the rest of us? With fewer resources and smaller budgets, SMBs are often left scrambling to find the talent they need to stay competitive.
This is where offshore talent comes into play. While it's true that not every role can be performed offshore, there are many critical positions you might not have realized could be filled by highly skilled offshore professionals. By looking beyond local markets, SMBs can tap into a global talent pool, especially in regions like Latin America, where there’s a wealth of highly qualified professionals eager to make a difference. Here’s why your next hire should be offshore—and how it can be a game-changer for your business.
1. You’ll Hire Faster and More Efficiently
On average, it takes 44 days to hire locally—time you likely don’t have to spare when business demands are high. Offshore hiring allows you to tap into a vast pool of qualified professionals, enabling you to fill positions faster. When local markets are saturated and it feels like every company is competing for the same talent, looking offshore opens up new possibilities. Offshore candidates are readily available, allowing you to streamline the hiring process and avoid the lengthy delays often associated with local recruiting.
Hiring offshore talent, particularly in nearshore regions like Latin America, often involves fewer legal and regulatory complexities compared to local hires. Navigating U.S. labor laws, taxes, and benefits can be time-consuming and expensive, but many offshore employees operate under different regulations that simplify the process for employers. WorkBetterNow, for example, handles the heavy lifting of compliance, making it easier for you to focus on building your team without the administrative headaches. This reduces the risks and costs associated with employment, allowing you to bring on talent more smoothly.
Hiring offshore talent can significantly reduce overhead expenses, making it an attractive option for businesses of all sizes. With fewer expenses related to office space, equipment, and benefits, you can better allocate your budget. Offshore professionals typically work remotely, eliminating the need for physical office space or costly supplies. Additionally, due to the lower cost of living in many offshore regions, competitive salaries go much further, allowing you to attract high-quality talent without the hefty price tag associated with local hires. This means you can scale your business and invest more in growth while keeping costs in check.
Offshore talent often comes from regions with a lower cost of living, which allows you to offer competitive salaries that are still significantly lower than what you’d pay for local talent. This doesn’t mean compromising on quality—quite the opposite.
The real win here isn’t just about saving money. It’s about tapping into a pool of high-caliber professionals who bring both the skills and the drive to get things done. These are qualities that can sometimes be tough to find locally, especially at reasonable salary levels.
Professionals in Latin America are eager to contribute, and because of the region's lower cost of living, what we consider a competitive salary goes a lot further, resulting in higher job satisfaction and motivation. Plus, working for U.S. companies is viewed as prestigious, which naturally attracts top-tier candidates who are genuinely invested in your company’s success. Leveraging nearshore talent lets you build a strong, engaged team—often at a fraction of the cost of hiring locally.
While it might feel like the talent pool in North America has dried up, there’s a whole world of skilled professionals out there—literally. Countries in Latin America are brimming with talented, highly educated professionals who bring a strong work ethic and a proactive mindset. Many have degrees from top universities, speak fluent English, and are well-versed in the latest technologies and business practices. These professionals are driven to succeed and are keen to prove their value in a global market. When you tap into this talent, you're not just filling a role—you’re adding team members who are ready to contribute at a high level and help drive your business forward.
"Our WBN professionals ‘Get’ the work we hire them for and have ‘Capacity’ as full-time hires. The one thing that’s blown us away is their high level of ‘Want it’. It's incredible and something we don't see that often.” - Jim Paras, EOS Certified Implementer®
“Working with WBN has been fantastic. That’s the short of it. There’s a level of trust now that we have with our Remote Professionals as a team that even if they may be In another country, it doesn’t matter; they are a true component of our organization, and I think that’s what’s made it super successful.” - Andrew Schenkel, CEO of Double Play Marketing and Sales
This talent crisis isn’t going away anytime soon. The smart move is to think globally and tap into the world’s talent pool. Offshore professionals bring diversity, fresh ideas, and a level of dedication that’s hard to beat, setting your business up for long-term success. When you hire from Latin America, you’re getting professionals who are fluent in English and who understand U.S. business culture. Plus, the time zone alignment makes it feel like they’re just down the street, not halfway around the world. And with WorkBetterNow’s Talent as a Service (TaaS) model, integrating these professionals into your team is easy and risk-free. We’ve got your back every step of the way.
WorkBetterNow (WBN) provides outstanding remote talent to small and midsize businesses. WBN’s highly skilled and pre-vetted Latin American professionals are hand-matched for each client’s unique needs. Hundreds of growing businesses turn to WBN to unleash their potential through our exceptional talent, ease of hiring, and ongoing support. Request a consult today!