Hiring a marketing assistant can be a game-changer. Whether you're launching campaigns, juggling admin tasks, or simply trying to scale without burning out your senior team, the right support can unlock serious momentum. 

But not every business needs the same kind of assistant — and not every assistant can meet the same expectations. This guide breaks down the types of businesses that benefit most from marketing assistants, what to expect, and how to find someone who fits your goals. 

Why Marketing Assistants Matter (and Where Things Go Wrong) 

Many businesses set out to hire a marketing assistant to "do it all" — but that expectation can set both the company and the assistant up for frustration. It’s not about hiring a unicorn; it’s about finding someone who fits your current stage, fills critical gaps, and grows with your team. 

Types of Businesses and How They Use Marketing Assistants 

(with real examples from WorkBetterNow clients) 

1. Businesses With No Marketing Department 

Many small business owners wear multiple hats and expect one hire to manage all aspects of marketing. While it’s tempting to think a marketing assistant can handle strategy, execution, and analytics all in one, the reality is more nuanced. 

A remote marketing assistant is perfect for laying the groundwork: 

1. Organizing content calendars. 
2. Scheduling social media posts. 
3. Keeping track of performance metrics. 
4. Supporting email campaigns. 

Pro Tip: If you don’t yet have a strategy in place, consider pairing your assistant with an agency or consultant who can provide the higher-level direction. Your assistant can handle the day-to-day implementation and ensure everything stays on track. 

2. Businesses With Established Marketing Teams 

For companies that already have a marketing department, a marketing assistant can take on the administrative load, freeing up senior team members to focus on strategy and creative initiatives. 

Common tasks they can handle: 

1. Coordinating with agencies or freelancers. 
2. Managing your CRM and keeping audience data up-to-date. 
3. Scheduling team meetings or cascading updates between departments. 
4. Supporting A/B testing and reporting results. 

Pro Tip: Established teams benefit most when assistants work as liaisons, making sure everyone—from internal stakeholders to external partners—has the resources they need. 

Kelly Wolf and other leaders of More Surface Care found that WBN marketing assistants significantly impacted their own use of time: 

“We initially hired our WBN assistant to support three of us: the CEO, our marketing leader, and myself, the global sales leader. She took on various executive assistant tasks that were essential but often overlooked. This significantly lightened our workload, particularly for the CEO and me. Over time, her role evolved to focus primarily on marketing, which proved to be an excellent fit. Our marketing leader now utilizes her full time, which led us to hire a second assistant for additional support. 

The reliability and accuracy of our WBN assistant have freed up about 25-30% of my time, allowing me to focus on other critical tasks. Previously, I hired a part-time assistant in the US, but it didn't work out due to distractions and a lack of fit. Our experience with WBN has been a game-changer, providing dedicated and effective support that we couldn’t find elsewhere.” 

3. Businesses Needing Tactical Execution

Some companies need more than admin support; they need someone who can roll up their sleeves and execute campaigns. A marketing assistant can often step into this role if they have mid-level experience, especially in areas like: 

1. Running paid ad campaigns. 
2. Creating and curating content. 
3. Managing social media accounts. 
4. Supporting product launches or event planning. 

At WorkBetterNow, we offer talent that spans from strong entry-level support to more experienced professionals with tactical expertise. But success starts with clarity. The more specific and realistic you are about the role’s focus and required skill sets, the better we can match you with someone ready to deliver. 

Pro Tip: Assistants in this category are most effective when they're focused on one or two core areas, not stretched across everything. Think depth over breadth.  

Pro Tip: This kind of assistant works best when they’re focused on one or two areas of expertise rather than trying to cover everything. 

4. B2B vs. B2C: Tailoring the Role to Your Business 

The type of marketing assistant you need also depends on whether you’re serving businesses or consumers. 

• Focus on lead generation, CRM management, and nurturing prospects. 
• Your assistant can handle tasks like creating case studies, coordinate events and webinars and coordinating with sales teams. 
• If your business relies heavily on account-based marketing, they can work with agencies or strategists to execute campaigns effectively. 

• Visibility and engagement are key. 
• Your assistant can run social media accounts, manage influencer outreach, and keep e-commerce platforms updated. 
• They can also help coordinate creative production, ensuring your brand stays consistent across channels.

What to Expect (And What Not To) 

Marketing assistants are versatile and can add immense value, but setting clear expectations is key. Here’s what you can realistically anticipate: 

Strengths: 

• Organization: They thrive on structure, keeping deadlines on track and campaigns moving forward. 
• Coordination: They ensure agencies, freelancers, and internal teams work seamlessly together. 
• Execution: With clear direction, they can handle tactical tasks like social media scheduling, email campaigns, or updating CRM systems. 

Limitations: 

• Strategic Depth: While marketing assistants can be proactive, developing a full-blown marketing strategy may be outside their expertise unless they have mid-level experience. 
• Specialized Expertise: For niche areas like SEO, PR, or data analytics, external specialists or agencies might still be needed.

A Potential Bonus with WBN: 

Through WorkBetterNow, you’ll often come across Certified Professionals™ who not only excel at the essentials but also bring unexpected skills and experience to the table. Some even have the ability to step into more strategic or managerial roles. We encourage businesses to keep their eyes open—sometimes, the right assistant can deliver a much higher impact than initially expected. 

Jessica Baker of Achieve Unite knows this pleasant surprise firsthand. 

“Our journey with WorkBetterNow has been nothing short of transformative for Achieve Unite. Our two virtual assistants, both named Kira, have become indispensable members of our team. What started as a need for administrative support has blossomed into a strategic partnership. They've not only handled our day-to-day tasks efficiently but have also taken on significant roles in marketing and operations. It's incredibly rewarding to witness their growth and see the positive impact they've had on our business. WorkBetterNow has been instrumental in helping us scale and achieve our goals. We couldn't be happier with our decision!” 

The WBN Advantage: A Customizable Solution for Growing Businesses 

Marketing assistants aren’t a one-size-fits-all solution—they’re a versatile resource that can adapt to your business’s needs, whether you’re starting from scratch, scaling an established team, or focusing on execution. 

At WorkBetterNow, we specialize in providing businesses with remote marketing assistants who are skilled, reliable, and ready to make an impact. By understanding where your business is today and where you want to go, you can find the right balance of in-house support, external expertise, and strategic oversight to achieve your goals. 

What’s your next step? Let’s figure it out together. 

WorkBetterNow (WBN) provides outstanding remote talent to small and midsize businesses. WBN’s highly skilled and pre-vetted Latin American professionals are hand-matched for each client’s unique needs. Hundreds of growing businesses turn to WBN to unleash their potential through our exceptional talent, ease of hiring, and ongoing support. Request a consult today!