Culture has always been at the core of what we do at WorkBetterNow (WBN). Research continues to confirm that when employees feel like they belong, they’re not just happier but also more engaged and productive. At WBN, culture isn’t just a talking point; it’s the foundation of our success. That’s why we put so much energy into building a workplace where our Certified Professionals™ (CPs) feel empowered, supported, and valued. And the results speak for themselves. 

To make sure we’re always evolving, we recently asked our team two critical questions: What can we improve on? and What do you love about working at WBN? The responses revealed so much about what makes our culture thrive. Let me share some highlights. 

What Makes Our Culture Special 

WBN’s culture stands out for its ability to inspire and empower every member of our team. It’s motivating, flexible, fun, collaborative, engaging, supportive, innovative, and rewarding—a true reflection of the values we live every day. These qualities create an environment where people feel valued and can thrive professionally and personally. 

Our Certified Professionals™ frequently tell us how WBN has become a place where they feel heard and appreciated. As one CP shared, “I work at WBN because I can be heard, and my ideas are valued. This is a place where I truly belong and can achieve meaningful things.” Their feedback underscores what makes our culture not just special, but transformational. 

We also prioritize opportunities for growth and learning. CPs often highlight how they’re constantly learning from their peers and leadership team. This focus on development strengthens not just individual careers but the entire WBN community. As another team member described, “It’s an amazing company to be in—growing fast and innovating all the time. I learn new things every day from my incredible colleagues and management team.” 

It’s this dynamic, people-first approach that ensures our culture remains a cornerstone of our success, inspiring both our team members and the clients they serve. 

The Foundation of Our Culture Success 

Upskilling opportunities, dedicated training programs, and professional growth are at the heart of WBN's culture. Our CPs benefit from continuous learning through tailored development initiatives that keep them at the top of their game. From one-on-one mentoring to advanced workshops, we ensure our team is equipped to succeed. 

2024 was a standout year, with our team being recognized with multiple W Awards for exceptional performance and innovation. These accolades not only celebrate individual achievements but also highlight the strength of WBN's culture in fostering excellence. 

One CP noted, “I’ve grown so much since joining WBN, thanks to the training opportunities and support provided by the leadership team. They’re always investing in our development, which makes me feel valued and empowered.” 

Another shared, “The WBN training programs are second to none. They’ve given me the confidence and skills to excel in my role and make a real impact for my clients.” 

At WBN, we understand that growth isn’t just about skills—it’s about creating a pathway for our CPs to build rewarding, fulfilling careers. By emphasizing upskilling, recognizing achievements, and maintaining an environment of support, we continue to pave the way for success for both our team and our clients. 

Culture That Extends Beyond WBN 

Our culture doesn’t stop with us. It extends to the relationships our CPs build with clients. Marlon, who works remotely for a printing service, shared, “My client makes me feel like part of the team, even though I work remotely. We’ve built a strong working relationship, and it makes me want to excel at what I do.” 

Daphne, who supports a client in the insurance industry, added, “What I love about my client’s culture is how much they genuinely care about us. They take real steps to make us feel valued and supported, creating an environment where we can grow both professionally and personally. It’s inspiring.” 

Building a Culture of Values 

Culture starts from the top, but it takes everyone to keep it alive. As Gallup notes, only 23% of U.S. employees strongly agree they can apply their organization’s values to their daily work. At WBN, we’re committed to flipping that stat on its head. Through initiatives like Precision Match™ and ongoing professional development, we align our culture with our values, making them a daily reality for our team. 

Effective leaders know their employees are their greatest asset. That’s why we’re laser-focused on building a culture that’s not just talked about but lived every day. Our Certified Professionals™, our clients, and our team all contribute to making WBN a place where culture and success go hand in hand. And the best part? We’re just getting started. 

WorkBetterNow (WBN) provides outstanding remote talent to small and midsize businesses. WBN’s highly skilled and pre-vetted Latin American professionals are hand-matched for each client’s unique needs. Hundreds of growing businesses turn to WBN to unleash their potential through our exceptional talent, ease of hiring, and ongoing support. Request a consult today!