How Marketing Agencies Are Leveraging The Power of Nearshore Talent

• July 21, 2023

Nearshore talent has proven to be successful in a variety of marketing-related roles such as project manager, social media coordinator, digital marketer, and assistant (to name a few). By leveraging the expertise of nearshore professionals, your marketing agency can improve its customer experience, productivity, and bottom line.

Tapping Into Nearshore Talent

While there’s highly skilled talent all over the world, it makes sense to put thought into where to best source it from. For U.S. businesses, nearshore talent includes countries in Latin America such as Colombia, Honduras, and El Salvador.

The benefits of hiring nearshore talent include cost savings, language and cultural compatibility, access to specialized skills, time-zone alignment, and so much more. Not only that, they’re also enthusiastic, dedicated, knowledgeable, and eager to help you and your business succeed.

Marketing Agency Roles Perfect For Nearshore Talent

Nearshore remote talent can provide valuable support and expertise in a range of areas that are critical to the success of any marketing agency. You can hire nearshore remote professionals for:

Social media management
Email marketing and list management
Graphic design
Content creation
Project management and account management
Executive assistance
Accounting
& more.

The most common role filled by nearshore talent is that of a virtual assistant. Whether you’re new to overseas talent or remote workers altogether, an assistant is a great place to start.

"The single best investment you can make in your business is to hire an assistant. An assistant will free up your time so that you can focus on the most important things, and they will help you to grow your business more quickly."

- Dan Sullivan, Founder and President of The Strategic Coach Inc.

By leveraging the capabilities of a virtual assistant, you can improve your agency’s efficiency and productivity while freeing up your time—and the time of your team members, too. Assistants can aid you (and other managers) with scheduling and emails, client follow-ups, and any other tasks that are bogging down your time and preventing business growth.

They can also take on accounting tasks such as invoicing, expense tracking, and financial reporting. And as project managers, they can aid with scheduling, task delegation, and progress tracking. They can also assist with research and improvements within an agency. By staying up to date on industry trends and best practices, conducting market research, and analyzing data, they can help you identify areas for improvement and implement effective strategies to achieve your goals.

"Our first WBN Professional was fantastic, and I thought, wow, this really can work. The quality, the skillset, the work ethic… it just blew me away," says Bernadette, who currently has three highly talented WBN professionals integrated into her company. "That made me think, how else can we supplement our team?”

- Bernadette Capulong, CEO and Founder of BC Design Haus

Hiring Full-Time Talent vs. An Hourly Freelancer

If you’re considering outsourcing projects or tasks in your agency, you’ve probably considered freelance, contract, and full-time workers. While hourly freelancers and contract workers can provide some benefits, there are many advantages to hiring full-time talent for a marketing agency.

Full-time employees are typically more invested in the success of the agency and its clients, as they have a long-term stake in the company. Additionally, full-time employees can provide a more consistent level of support and expertise, as they are dedicated solely to the agency and its clients. With full-time talent, agencies can also provide more comprehensive training and development opportunities, which can lead to better results over time. Overall, hiring full-time talent can help agencies build a stronger and more capable team, which can lead to better outcomes for clients and the agency itself.

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