How Nearshore Talent Can Boost Your Top and Bottom Lines

When most business owners think about hiring offshore talent for their business, the first thing that usually comes to mind is saving money. Yes, of course you can save money with offshore talent. But what many of our clients have discovered with Latin American talent is that it's not just about cost savings. You can boost your revenue too, thanks to the quality and commitment of these professionals. 

Latin American professionals bring a strong drive to contribute, and with the lower cost of living in the region, competitive salaries have an even greater impact—leading to higher job satisfaction and motivation. Working for U.S. businesses is also seen as prestigious, which attracts top-tier candidates who are genuinely invested in your business's success. Tapping into nearshore talent allows you to build a highly engaged and effective team, often at a significantly lower cost than hiring domestically. 

So, how does nearshore talent help your top and bottom line? Let’s break it down. You can strategically place these remote professionals in roles that either make you money, save you money, or free up your team to focus on higher-value activities. Here’s how this looks for some of our clients: 

Driving Growth and Revenue 

• Enhancing Customer Experience and Loyalty: One of the biggest drivers of growth is keeping your customers happy and maximizing their lifetime value. That’s where nearshore talent from Latin America really shines. They bring a perfect mix of expertise, cultural fit, and a proactive attitude that can make a real difference.  The result? Happier clients, more repeat business, and stronger loyalty. Take Influence Mobile, for example—they saw a 100% retention rate for their top clients, thanks to the personalized service their nearshore team delivered. It’s proof that when you’ve got the right people in place, long-lasting relationships come naturally. 

“The new retention program powered by WBN remote professionals has the potential to generate tens of millions of dollars a year in additional revenue.”– Daniel Todd, CEO of Influence Mobile 

• Expanding Business Development: Nearshore professionals are becoming the go-to solution for companies looking for a dedicated alternative to pricey Business Development Representative (BDR) agencies. When fully integrated into your team, they offer full-time, focused support that’s aligned with your goals. It’s a smarter, more cost-effective way to build your team without sacrificing quality. 

For example, Larry Zogby of RDS Delivery assigned one of his seven WorkBetterNow remote professionals to an inside sales role. She has been instrumental in driving revenue growth, building a book of business exceeding $700,000 in less than two years. This shows how nearshore talent can deliver real business growth while seamlessly becoming part of your core team. Additionally, they can support business development in roles like sales assistants, allowing key sales players to delegate administrative tasks and focus on selling—a concept we’ll explore more in the next section as we dive into the power of delegation. 

Maximizing Efficiency and Focus  

• Reclaiming Time for Business Owners: Time is a precious resource, especially for business owners. By offloading routine tasks—such as managing calendars, generating reports, or handling administrative duties—to nearshore executive assistants, you can regain time for strategic, high-payoff activities (HPAs), such as developing new products, refining marketing strategies, or focusing on business development. Once they see the value in their first Remote Professional (RP), they often scale by adding more RPs to handle specialized tasks. 

• Empowering Key Team Members: The advantages of nearshore talent go far beyond just benefiting the business owner. When you place remote professionals in support roles, it frees up your key team members to focus on what they do best—those high-impact tasks that drive real results. This leads to greater efficiency and productivity across the entire organization. 

For instance, Peter Morandi, CEO of Eastman Cooke Construction, shared how WorkBetterNow’s professionals took on roles that became critical to the business, allowing their estimators and project managers to focus on their primary tasks.

“WBN’s professionals have been wonderful. They took on roles we didn’t even know we needed but are now critical. They let our estimators and project managers focus more deeply on their main tasks, relieving them of admin work. It’s been nearly flawless; they’re relentless in a good way. We’ve even heard our subcontractors comment on it. The bottom line? We’re not just hitting productivity marks; we’re exceeding them. We love when our subcontractors say, ‘You’ve got an army of people, don’t you?’” 

Cutting Costs Through Strategic Roles that Save Money 

By now, it’s clear that hiring nearshore professionals offers significant cost savings compared to local hires. But the real win comes when you strategically think about the roles you’re filling. By focusing on key positions designed to save your company money, you can unlock substantial long-term value and make a lasting impact on your bottom line. 

Take Larry Zogby’s example. He hired WBN professional, Javier, as a driver safety manager. With Javier’s full-time focus on refining safety processes, RDS saw a 90% improvement in safety scores, leading to significant savings—tens of thousands of dollars annually in reduced insurance costs, well beyond his salary. This is the kind of creative, focused approach that nearshore professionals bring to the table, offering cost-saving solutions that would be difficult to achieve with a higher-cost local hire. 

The takeaway? With the right strategy, nearshore professionals don’t just save you money—they create roles that actively drive down costs and improve efficiency, all while delivering high-quality results. 

WorkBetterNow (WBN) provides outstanding remote talent to small and midsize businesses. WBN’s highly skilled and pre-vetted Latin American professionals are hand-matched for each client’s unique needs. Hundreds of growing businesses turn to WBN to unleash their potential through our exceptional talent, ease of hiring, and ongoing support. Request a consult today!