When it comes to building a successful business, your brand isn't just what your customers see—it's what your employees feel. Your employer brand encompasses your organization’s mission, values, culture, and personality; it’s how you differentiate yourself in the labor market. A strong employer brand is the foundation of a team that’s proud to show up, eager to contribute, and genuinely invested in your company’s success.
Your reputation as a place to work influences your ability to attract top talent, retain valuable employees, and build a strong, cohesive culture. It’s not just the products or services you offer—how you treat your employees and the experiences they share with others matter just as much. It’s reported that 87% of professionals say having pride in the company they work for matters; they seek out organizations where they can find a sense of belonging, receive benefits over perks, and feel support from the top.
Hiring the right people is key to creating a positive employer brand, and that’s where WorkBetterNow (WBN) talent comes in. By integrating WBN’s remote professionals into your team, you’re not only improving your operational efficacy but also making strides in enhancing your company’s brand. Here’s how.
How do you achieve a strong employer brand? The first step is to make it a priority. Dedicate your time to improving company culture, benefits, and employee engagement. If you haven’t prioritized your employer brand yet, it’s likely because you don’t have the time.
The day-to-day grind often pulls you away from more strategic decisions that drive growth and shape your company culture. WBN talent helps solve this problem by taking over administrative tasks, project management, and other responsibilities that may be cluttering your to-do list.
Germaine Smith-Baugh, Founder and CEO of The Urban League of Broward County, is thankful that she’s able to trust her WBN assistant Annie to take care of employees and clients while Germaine focuses on other important aspects of the business.
“In one day, [Annie] calendared five very instrumental meetings,” she said. “Pre-Annie, this would have taken me weeks to do because I’d be doing it all myself. Totally inefficient…not the best use of my time. And because she’s dealing with all of that, I can think. I can move on and trust the process…And I think I took that for granted prior to having that experience with her.”
When business owners are freed from the minutiae, they’re better able to focus on big-picture initiatives that directly impact the employee experience and, by extension, their company’s reputation as a great place to work.
Your current team is one of the best resources for building your employer brand, but only if they’re empowered to do their best work. If your team is constantly overworked with repetitive tasks that could easily be delegated, they’re not just burning out—they’re missing opportunities to innovate, collaborate, and contribute meaningfully to your company’s growth.
By delegating non-core tasks to WBN talent, your team can focus on what they do best. This not only boosts productivity but also improves job satisfaction. When employees feel they have the bandwidth to focus on high-impact tasks, they’re more likely to speak positively about their work experience. This directly impacts your company’s standing on platforms like Glassdoor, LinkedIn, and Indeed, enhancing your reputation and making your company a magnet for top-tier talent.
In the current job market, remote work isn’t just a perk—it’s often an expectation. Candidates want the flexibility that remote work provides, and companies that don’t offer it risk losing out on some of the best talent.
WBN talent naturally enhances your ability to implement a competitive remote work policy. Not only does hiring remote professionals demonstrate that your company is forward-thinking and adaptable, but it also helps you refine your processes to support a remote workforce. This includes communication strategies, performance tracking, and fostering a culture of accountability, all of which are critical to ensuring a successful remote work environment.
When your company has a well-defined, competitive remote work policy in place, it becomes much more attractive to top-tier talent. You’re seen as a modern, flexible employer that values work-life balance—qualities that are highly sought after by today’s job seekers.
A growing business provides employees with more opportunities. Some WBN clients are seeing increases in revenue by adding WBN professionals to help with revenue generation.
WBN remote professionals have the skill set to be successful in a variety of tasks and roles in the workplace that ultimately increase revenue and scale businesses. They’re currently working in roles ranging from inside sales to marketing coordinators to business development associates and more.
At the end of the day, your employer brand is a reflection of how well you treat your employees and the opportunities you provide them. By partnering with WBN and integrating remote professionals into your business, you free up time for both you and your team, create a more efficient recruiting process, and offer a competitive remote work environment. All of this contributes to a stronger, more appealing employer brand—one that attracts and retains top talent.
WorkBetterNow (WBN) provides outstanding remote talent to small and midsize businesses. WBN’s highly skilled and pre-vetted Latin American professionals are hand-matched for each client’s unique needs. Hundreds of growing businesses turn to WBN to unleash their potential through our exceptional talent, ease of hiring, and ongoing support. Request a consult today!