In a previous blog, we shared some of the key elements behind WorkBetterNow’s success and how we landed on the Inc. 5000 list at #114. One of the most important components in that success was how we built a great team. Today, we’re going deeper into that topic because let’s be honest—your company is only as strong as the people behind it.
At WorkBetterNow, we take pride in the fact that we don't just talk about the benefits of remote professionals; we live it. Our team runs on WBN. That’s right—the same service that we provide to clients across the U.S. is the backbone of our own operations. And here’s something that might surprise you: the majority of our team is based in Latin America (LATAM). In fact, an impressive 55% of our senior team—the very people driving our strategy, growth, and client success—is from LATAM.
But here's what’s even more impressive: 22% of those senior team members started as assistants. Yes, the people who are now helping steer the ship began in what some might consider "entry-level" roles. This is a perfect example of how the right remote professionals can make a bigger impact than you think.
One of the smartest decisions we made early on was to tap into the incredible talent pool in Latin America. We discovered that professionals from this region not only bring high-level skills and English proficiency but also a cultural alignment that makes it much easier for collaboration with U.S.-based companies. Time zone alignment was a game-changer too—our LATAM team members work in sync with clients, making communication and productivity effortless.
And the results speak for themselves. Whether it’s operations, client management, or leadership, LATAM professionals have become an integral part of our company.
One of the things that sets us apart is how we promote from within. We don’t only hire talent to fill a role—we recognize potential and invest in that talent to see them grow. Many of our senior leaders started as assistants, proving that the role of an assistant can be just the beginning of a career trajectory with far-reaching impact.
At WBN, we believe in upskilling and empowering our team members. By providing access to ongoing training, development programs, and leadership opportunities, we don’t just fill positions; we build careers. That’s why so many of our remote professionals don’t stay assistants for long. We give them the tools, the trust, and the support they need to succeed and take on bigger responsibilities. And they consistently exceed expectations.
So, how do we do it? It starts with a simple idea: treat your team like the valuable asset they are. We focus on creating a culture where everyone feels valued, heard, and empowered to make decisions. Our weekly all-hands meetings give everyone a platform to share wins and ideas, ensuring that no one feels like just a cog in the machine. And this culture isn’t just for show—it’s a real driver of success. The happier and more engaged our team is, the better our results are for clients.
We also stay nimble, recognizing that the business landscape is always changing. Our team’s ability to adapt quickly has been one of our greatest strengths—and our LATAM professionals are key players in that agility.
If you’ve ever wondered whether remote professionals can truly be an integral part of your business, we’re here to say yes, 100%. Whether it’s administrative support, project management, or leadership, the right people in the right roles can transform your business in ways you may not have imagined.
At WorkBetterNow, we’ve built our success on the very principles we offer to our clients—leveraging top talent, fostering growth, and building a culture that thrives on collaboration. The best part? We know it works because it works for us.
So, if you’re ready to build a great team that drives real results, remember—WBN runs on WBN.
WorkBetterNow (WBN) provides outstanding remote talent to small and midsize businesses. WBN’s highly skilled and pre-vetted Latin American professionals are hand-matched for each client’s unique needs. Hundreds of growing businesses turn to WBN to unleash their potential through our exceptional talent, ease of hiring, and ongoing support. Request a consult today!