The way we do business is changing, and it’s happening faster than ever. More and more business owners are realizing that hiring offshore talent isn’t just a strategy for a few, it’s becoming a necessity for many. And no, it’s not only about saving money.  

For years, offshore hiring was seen as a way to access cheaper labor. A handful of small and midsize businesses (SMBs) used it to lower costs and stay competitive. But today, there’s a much bigger reason driving the move offshore: the U.S. is facing a serious talent crisis, and businesses can’t afford to wait around for the perfect local hire. The talent shortage has become a barrier to growth, and offshore talent is the solution for more reasons than you may think. 

The U.S. Talent Crisis Is Real 

Let’s talk about the elephant in the room—finding great talent domestically has become nearly impossible for many businesses. America’s labor market is facing a critical talent shortage, with 9.5 million job openings but only 6.5 million available workers to fill them. This gap is fueled by factors such as early retirements, a declining labor force participation rate, and shifts in employment demographics, leaving businesses struggling to meet their hiring needs. The competition for skilled professionals is fiercer than ever, and it’s driving up the costs of recruiting and hiring. U.S. businesses now spend an average of 44 days to fill a position, while higher wage expectations are adding strain, especially for small and mid-sized businesses. On top of that, healthcare costs and benefits packages are rising, and all of this puts pressure on businesses trying to stay profitable.  

This talent crisis has significant repercussions: disengaged top performers, deteriorating customer service, slower sales growth, and declining profit margins are becoming commonplace. Disengagement can lower productivity, harm team morale, and negatively impact customer experience, while diminished customer satisfaction risks long-term loyalty and word-of-mouth referrals. For those looking to sell their business, these issues can even reduce the company’s overall value. As the gap between job openings and skilled candidates grows, companies are under pressure to find sustainable solutions to remain competitive and protect their market position. 

So, what do you do when you need experienced, skilled talent, but the U.S. talent pool is shrinking, and costs are skyrocketing? You look offshore. 

There’s a wealth of experienced professionals in countries like Colombia, Argentina, and other Latin American nations, many of whom speak English fluently, have extensive training, and are eager to work with U.S. companies. These professionals aren’t just a stopgap solution—they’re a long-term asset to any business that needs to scale quickly and affordably. 

“Working with WBN has been fantastic. That’s the short of it. There’s a level of trust now that we have with our WBN Certified Professional™ as a team that even if they may be In another country, it doesn’t matter; they are a true component of our organization, and I think that’s what’s made it super successful. They’re really involved; every Monday, they’re part of our account management EOS level 10 meetings, and they’ve been able to take the processes and take the procedures and run one to the point where sometimes they even correct me, which is great. They’ve become the backbone of our business.” - Andrew Schenkel, CEO of Double Play Marketing and Sales 

Yes, Cost Still Matters, and Offshore Talent Delivers 

Let’s not sugarcoat it—cost is still a critical factor. U.S. labor costs are rising, and it’s becoming more expensive than ever to bring on top talent domestically. Hiring offshore talent is more affordable, not because it’s “cheap labor,” but because the cost of living in other countries is different, and that translates into savings without sacrificing quality. You get skilled professionals who can deliver at a fraction of the cost. 

But here’s the thing: cost isn’t the only benefit. The real win is in the caliber of talent you can access globally. You’re not just saving money—you’re finding highly qualified people who can drive your business forward. 

“The incredible level of talent goes way beyond assistants. I am using WBN talent for roles such as inbound sales, customer service, and courier recruiting — just to name a few. WorkBetterNow® and their team of talent is transforming my business every day.” - Ed Molitor, CEO of the Molitor Group 

The Future is Global—And Offshore Talent is Leading the Way 

The truth is, hiring offshore talent isn’t optional anymore. It’s how businesses are staying agile and competitive. As the U.S. talent pool continues to shrink and hiring costs climb, tapping into global talent is the smartest way to keep growing and thriving. 

If you haven’t explored offshore talent yet, now’s the time. The future of your business might just depend on it. 

WorkBetterNow (WBN) provides outstanding remote talent to small and midsize businesses. WBN’s highly skilled and pre-vetted Latin American professionals are hand-matched for each client’s unique needs. Hundreds of growing businesses turn to WBN to unleash their potential through our exceptional talent, ease of hiring, and ongoing support. Request a consult today!