Why Your Business Needs Digital Operations Now

In this episode of Working Better Now, I interviewed Michael Greenberg of 3rd Brain Digital Operations & Automation he talked about transforming outdated business practices into streamlined, tech-driven operations. He explains how his approach has helped businesses like an HVAC company boost margins by 10%.

Key Takeaway:

A key takeaway from this interview with Michael Greenberg is the importance of integrating digital operations, automation, and global talent to streamline business processes. By adopting modern technology and optimizing workflows, companies can significantly enhance their operational efficiency, improve customer experiences, and boost their bottom line. Digital transformation isn’t just about cost savings—it’s about positioning a business to thrive in an increasingly competitive and fast-paced market.

Questions I ask Michael:

• 0:00 – Introduction
• 0:24 – What does Third Brain Digital Operations do?
• 1:55 – Case study: Digital transformation of an HVAC company
• 4:22 – What’s the impact of digitization on revenue and margin improvement?
• 8:30 – What’s the opportunity for businesses with digitization and offshore talent?
• 11:51 – Advantages of automation and AI on business efficiency
• 13:47 – Where businesses should start with digital transformation?
• 17:24 – What’s the challenge of implementing change internally vs. using external consultants?
• 18:53 – Final thoughts on identifying internal talent for process improvement

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