As we look toward 2025, it’s time to reassess what it takes to keep your business moving forward. Over the years, I’ve worked with countless business owners, and I know how much they value their time. Yet, the reality is, many of us are still doing work that doesn’t maximize our skills or drive our companies forward. If there’s one critical shift to make this year, it’s to focus on leveraging high-value support to propel your strategic goals. 

The Essential Role of a Virtual Assistant in 2025 

Business today is evolving at breakneck speed, driven by advancements in technology and a shifting workforce. Staying competitive doesn't mean putting in more hours; it means working smarter. The right virtual assistant frees you to lead, strategize, and connect with the people and projects that matter most. Jack Daly’s words still ring true: “If you don’t have an assistant, you are one!” If you’re stuck in the cycle of managing your inbox, scheduling, or sorting paperwork, it’s time to consider how a virtual assistant could help. 

2025 is the year to make that leap. When you bring on the right support, you reclaim your time and set your business up for accelerated growth. 

Step 1: Identify Your Key Priorities for Growth 

Start by mapping out what you need to focus on to meet your 2025 goals. Consider where your attention is most valuable: Is it on improving products, adapting to customer trends, or refining your marketing approach? Think of your strategic plan as a blueprint for growth and ask yourself where you personally can make the biggest impact. 

Next, list the tasks that take you away from these priorities. These are the jobs for your assistant. For instance, if improving customer experience or exploring new revenue streams are top priorities, then administrative tasks, such as scheduling or daily inbox management, need to go to someone else.  

Here’s an insider tip: Once you start delegating, it becomes much easier to let go of more. As Darrell Amy, author of Revenue Growth Engine, put it, “Bringing in [our assistant] immediately expanded our capacity. It was like someone went through and decluttered my mind.” Clarity and focus are game-changers. 

Step 2: Consider the Benefits of Remote and Offshore Talent 

The question of hiring a remote assistant or in-office support depends on the needs of your organization. For most business owners today, the flexibility and breadth of the remote talent pool make this decision an easy one. And as we move into 2025, more businesses are hiring offshore to fill hard-to-find roles quickly and affordably.  

The global talent market has opened up with incredible options. By tapping into this market, you can find professionals with the same drive, skills, and commitment as local hires—often with added cost advantages and fewer regulatory hurdles. Leveraging global talent helps alleviate the talent crunch in the U.S., speeds up your hiring, and provides a competitive edge for your business in 2025. 

Step 3: Choose the Right Hiring Method for Your 2025 Strategy 

Recruiting, screening, and onboarding are important steps in finding the right assistant, but they’re also time-consuming. A talent firm can streamline this process, especially if your goal is to secure offshore talent. A reputable firm takes care of screening, background checks, and onboarding, so you can hit the ground running with your new assistant.  

Lauren Kaplan, CEO of Growth Ops Advisory, has seen the transformational power of delegating firsthand. She explains, “The transformation for those founders and executives is incredible because now they’re freed up to do the higher-level work they should be doing, not the admin work they drown in.” This approach ensures you stay aligned with your strategic goals while delegating the essential—but not essential for you—tasks. 

Your 2025 Action Plan 

Reaching your goals this year is all about finding the right support to scale your business. Hiring a virtual assistant is a strategic move, not just a practical one, and it could be the single most impactful decision for your company’s growth. 

WorkBetterNow (WBN) provides outstanding remote talent to small and midsize businesses. WBN’s highly skilled and pre-vetted Latin American professionals are hand-matched for each client’s unique needs. Hundreds of growing businesses turn to WBN to unleash their potential through our exceptional talent, ease of hiring, and ongoing support. Request a consult today!